Tuesday, November 6, 2007

Pre-owned car industry to get a boom in India

What you say about used? How will it be if you buy a used Mitsubishi Lancer or a used FordIcon and alter it with sporty designs? Will it look sporty if you put a nice spoiler on the rear of your car and cut short the ground clearance? Go Vroom. The Indian youth needs more designs rather than the usual black or white or red. It’s time to get your dream cars in India’s used car market at an affordable price. The global auto majors are looking for potential buyers of their vehicles in India’s used car market

India’s used car market has had a lone voyager inMaruti and its TrueValue program. Now, Honda’s Auto Terrace, Toyota You Trust brand,Hyundai’s Hyundai Advantage, and Ford's Ford Assured used car programs have entered the Indian car market. Statistics say that the used-car market counts for one million units across India. This industry is expected to grow bigger faster than in past years.

Here is the current scenario of the pre-owned cars industry in India. Toyota’s You Trust venture is all set to roll out at leading dealerships across the country by October end 2007. Honda is ready with their new team trained to focus only on its used-car program called Auto Terrace. The company’s used-car program is currently running in a small way and is expected to be a success soon. Ford Assurance and Hyundai Advantage programs are also doing competitively well in the industry. Last, but definitely not the least, our car guruMarutiis at the top with more than 90,000 used cars units sold through its True Value network.

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